For Nonprofits

RoundUp makes it brilliantly simple to turn your donors into enthusiastic recurring givers - generating steady, predictable donations month after month.

Donors simply visit your RoundUp page and link their credit card to your nonprofit*. We automatically round up all of their purchases each month and send the spare change to you.

*Important: Donors can only link their credit card to one nonprofit at a time, so it's critical to secure your donors first.

Tips for securing your donors first

Recurring donations are game-changing for nonprofits

Fact #1: They’re worth twice as much.

Fact #2: They’re predictable and scale with more donors.

Fact #3: They’re super efficient.

Fact #4: Only 3% of donations are recurring.

That’s what we’re here to change with RoundUp! How would your nonprofit be impacted if 10% or even 25% of your donations were recurring?

The Challenge:

Why is it so difficult to get recurring donations?

1

Prominence: Asking for recurring donations usually gets drowned out by requests for one-time donations.

2

Cost/Training: Software that provides recurring donation options can be expensive and cumbersome, requiring a significant budget, and training of staff and volunteers that turn over.

3

Positioning: Asking for recurring donations usually feels out of context, unless it is accompanied by receiving a coffee mug or t-shirt.

With RoundUp, you can start driving recurring donations today, with:

  • No additional budget
  • No additional staff or training
  • No additional software

Why it works

Consumers have already been trained to "round up" at the cash register:

  • 88% of people surveyed have been asked to round up
  • 75% have rounded up at least once
  • 11% say they always do

But, 36% of consumers would round up every purchase if they could do it for their favorite nonprofit.

Get started right now

1

Find your nonprofit's page

2

Scroll down to the section of that page called ‘Round up more Donors’’ and use the free tools we’ve provided for posting to social media, sharing your page via email newsletters, and printing out postcards and flyers with the QR code for your page.

3

That's it! Donors will be prompted to link their card to your nonprofit, and RoundUp does the rest.

What happens next?

  • At the end of each month, RoundUp calculates the ‘spare change’ from rounding up every transaction associated with their linked card to the nearest dollar, and charges their card for the total amount rounded up that month.
  • We deliver the amount, net of transaction/compliance fees, to Our Change Foundation, a nonprofit Donor Advised Fund, along with instructions to provide that donation to your organization.
  • You will receive notice from Our Change Foundation when you have funds available to withdraw. Or you can go here to claim your page now. The process is secure, simple, and free.

Our Mission

Our mission is to empower consumers to make a difference with every purchase they make by rounding it up to the nearest dollar and sending their spare change to the nonprofit they love—especially local organizations that strengthen their communities.

The RoundUp platform seamlessly connects people’s everyday spending with the causes they care about, making generosity a simple part of daily life.

FAQs

  • What is RoundUp?

    RoundUp.org is where consumers can enroll their Visa or Mastercard to have every purchase they make rounded up to the next dollar, and to designate a nonprofit of their choice (even local ones) to receive that ‘spare change’ as a donation once a month. RoundUp is an approved Visa and Mastercard Financial Partner.

  • Why was RoundUp invented?

    RoundUp was created to help nonprofits drive recurring donations. Recurring donations are donations that a donor makes each and every month. Recurring donations are a predictable and reliable source of ongoing giving, and they allow nonprofits to focus less on planning the next event or campaign, and more on delivering impact.

    Today, recurring donations make up only 3% of the dollars given by individuals to nonprofits in the U.S. RoundUp aims to change that by enabling nonprofits to tap into the ‘round up for charity’ movement that 90% of consumers already understand. By enrolling their card at RoundUp, the consumer gets to choose the nonprofit they want to support with their ‘spare change’ - whether that’s their school, religious organization, rec league, museum, or a local, national, or international cause that is near and dear to them.

  • How many nonprofits can a donor designate to receive their spare change?

    Just one. Donors can choose from any of the 1.3M+ eligible nonprofits listed on RoundUp.org, but they can only choose one nonprofit to support at a time. RoundUp provides free marketing tools and a Tips for Nonprofits page on how to secure your donors before another nonprofit does.

  • How does my nonprofit sign up?

    There is no ‘sign up’ for nonprofits. All U.S.-based 501(c)(3) nonprofits with an EIN and in good standing with the IRS already have a donation page on the RoundUp.org platform. You can find yours by searching from the options provided on the site.

  • How does it work?

    Donors choose one nonprofit to support and enroll a debit or credit card securely. Every purchase automatically rounds up to the next dollar at the end of the month, and the “spare change” goes to your organization via a Donor Advised Fund called Our Change Foundation.

  • How much do donors typically give?

    According to data from credit card companies, the total round up amount from a donor should average about $25 - $30 per month ($300 - $360 per year). That said, results will vary, as we offer donors the option to set a maximum donation per month.

  • Can donors set a maximum?

    Yes—donors can set monthly donation caps for their giving.

  • Do we need a website or a developer?

    No. We provide a custom donation page you can share via email, print or social media.

  • Can we add it to our donation page on our website?

    Absolutely— your nonprofit's page URL will not change. We have also provided custom QR codes for your use in print materials. You can find them on your nonprofit page.

  • Is it safe for donors to enroll their cards?

    Yes. As an approved Visa and Mastercard Financial Partner All enrolled cards are tokenized and held in a PCI (Payment Card Industry) Level 1 compliant vault. All cards are encrypted when enrolled, such that the details of those cards are anonymized and non-identifiable.

  • Can donors track how much they’ve given?

    Yes—monthly summaries and tax receipts are provided and donors can always view their RoundUp history and progress on their Account Dashboard.

  • When do we receive our funds?

    Donations are disbursed once per month to your bank account by Our Change Foundation. Nonprofits need to register one time here to receive their funds.

  • What does this cost?

    There are no costs for a nonprofit to utilize RoundUp. RoundUp retains $2/month from each donation. The Donor Advised Fund, Our Change Foundation, pays any pass-through expenses related to transactions, compliance, data, and disbursements. Nonprofits should expect between 85%-92% of the gross donation amount, on average.

  • Are donations tax-deductible?

    Yes—all donations qualify for tax deduction as allowed by law. Our Change Foundation and RoundUp provide the necessary tax documents to the donors. Nonprofits do not have to provide this.

  • Will we get donor info?

    Yes, you’ll receive names, email addresses, and donation amounts for donors unless a donor opts for anonymity. This will come via email once a month and include a link to a .csv file that can be uploaded into most nonprofit donation platforms and CRMs.

    To ensure that we have the correct/preferred email address for your nonprofit, send an email to support@roundup.org. Nonprofits typically create a new email address to receive notifications from RoundUp (e.g. roundup@nonprofitname.org)

  • How do we get more sign-ups?

    Share a link to your RoundUp page via email newsletters, social channels, website updates, and during events.

    You can find free marketing tools on your nonprofit page at RoundUp.org.

  • What if one of our donors already enrolled their credit card for a different nonprofit?

    Each Visa or Mastercard can only be enrolled for one nonprofit at a time. It’s critical to get to your donors before they enroll their card for another nonprofit. RoundUp provides free marketing tools and a Tips for Nonprofits page on how to secure your donors before another nonprofit does.