Introducing the RoundUp Recurring Donor Program
The RoundUp Recurring Donor Program gives your nonprofit the tools and financial incentive to turn more of your supporters into recurring donors. We created it to help incent your donors to act now.
No application. No grant proposal. No additional budget. Get started in less than a minute.
Everything You Need to Get More Recurring Donors
The RoundUp Recurring Donor Program combines a financial incentive with ready-to-use fundraising tools designed to help your nonprofit grow its recurring donor community.
$250 Donor Growth Rewards
Get 10 new donors signed up to support your nonprofit through RoundUp during your 45-day signup period, and RoundUp will pay an additional $250 when those donors qualify by making 3 monthly donations in the months following signup.
Keep growing your recurring donor community and you can continue earning additional $250 Reward Payments.
See the full program terms for eligibility and payment details.
Here's what the Recurring Donor Program looks like in action
No limit on the number of rewards earned
Your Recurring Donor Toolkit
You don’t have to create the campaign yourself.
Every nonprofit receives a Campaign Toolkit, including:
- Ready-to-use email campaigns
- Social media posts and graphics
- A unique QR code linking directly to your RoundUp page
- Additional fundraising and marketing resources
You’ll also receive a personalized Program Dashboard where you can track new donors and your progress toward each $250 Reward Payment.
to sign up donors
Getting Started Is Simple
Join more than 7,000+ nonprofits already enrolled in the RoundUp Recurring Donor Program.
1. Find your nonprofit
Search for your organization on RoundUp.org.
2. Login and verify
Click the purple “Login as Nonprofit” button on your nonprofit’s page and login with your work email using one of the options provided.
3. You’re invited
You’ll automatically receive an invitation to join the RoundUp Recurring Donor Program.
Once enrolled, you’ll gain immediate access to your Campaign Toolkit, Program Dashboard, and the opportunity to earn Reward Payments.
4. Recruit new donors during your 45-day period
Use your Campaign Toolkit and other outreach to encourage supporters to start rounding up for your nonprofit.
Only new donors who begin supporting your nonprofit during the 45-day period count toward your Reward Payments.
5. Donors complete three monthly donation cycles
Once a new donor completes three monthly donation cycles, they become a qualifying donor.
6. Receive $250 for every 10 qualifying donors
For every 10 qualifying new donors, RoundUp makes an additional $250 reward payment to your nonprofit.
- 10 qualifying donors = $250
- 20 qualifying donors = $500
- 30 qualifying donors = $750
What Could 100 Recurring Donors Mean for Your Nonprofit?
More than $30,000 every year.
On average, 100 recurring RoundUp donors generate approximately $30,000 in annual donations for the nonprofit they support.
And those donors can keep giving year after year.
That’s why recurring donors are the most valuable fundraising asset most nonprofits can build — and why RoundUp wants to help you get more of them.
Historically, recurring donors have also been some of the most difficult, and most expensive, donors for nonprofits to acquire.
RoundUp wants to change that.
Monthly Giving Through RoundUp Is Easy for Donors, Too
RoundUp makes recurring giving simple.
A donor connects their Visa or Mastercard, chooses the nonprofit they want to support, and RoundUp automatically rounds up their everyday purchases.
For example, a $4.25 purchase becomes a $0.75 roundup.
Those small roundups accumulate throughout the month and are donated to the nonprofit the donor selected through Our Change Foundation (our donor-advised fund partner).
Instead of having to remember to make another donation, giving simply happens.
Here’s how it works:
Why We’re Doing This
Recurring giving currently accounts for just 3% of charitable giving.
If that share grew to 10%, it would represent more than $40 billion in additional recurring charitable giving every year — more predictable funding nonprofits could use to hire people, expand programs, plan for the future, and pursue their missions.
We believe the future of nonprofit fundraising isn’t asking existing donors to give more.
It’s making giving so effortless that millions more people choose to become recurring supporters.
“We’re not trying to become the biggest donation tool. We’re trying to become the best at helping nonprofits get their donors to give month in and month out.”
— Jed Carlson, Founder & CEO of RoundUp.org
Frequently Asked Questions
What is the Recurring Donor Program?
It’s a turnkey way for nonprofits to offer an incentive for their donors to sign up right away. For every 10 donors who start rounding up for your nonprofit during your 45-day signup window, RoundUp will provide an extra $250 reward payment to your nonprofit. Donors must continue to round up for your nonprofit for 3 consecutive months in order to qualify toward the reward payment.
We see tons of nonprofits promoting RoundUp to their donors, and being able to give them an incentive to do it now has proven to be very powerful:
“For every 10 donors that start rounding up for us right now, our nonprofit will receive an extra $250 from RoundUp.org. So, please sign up right away to unlock this extra support for us.”
How do we get started?
There’s nothing extra to enroll in. Your 45-day donor signup window opens when you verify your directory details page in the Admin Portal, and the Recurring Donor Program page shows a live countdown to your closing date. Every donor who chooses your organization, creates a RoundUp account, and enrolls an eligible credit card before the window closes counts as a new donor for the program.
Who counts as a new donor?
Someone who creates a RoundUp.org account, designates your nonprofit as their organization, and enrolls an eligible credit card inside your 45-day window. Donors who joined before the window opened, were initially recruited by another nonprofit, or who sign up after it closes still support you with their round-ups every month, but they don’t count toward your reward.
When does a new donor count toward our reward?
After their third consecutive monthly donation is successfully charged and settled. Donations run on the 1st of each month, so a donor who signs up during your window typically qualifies about three months after it closes. If a donor cancels, pauses, or has a payment fail before completing three donations, they drop off and don’t count toward your reward.
How and when do we get paid?
Once your window closes, your new donors work through their three donation cycles, and the Admin Portal shows how many are still on track. When the last of them completes their third donation, we calculate your reward and contact you to get payment information. Start to finish, that’s usually about four to five months after your window opens. You earn $250 for every 10 donors who qualify, so if 52 of your donors complete their three donations, your reward payment is $1,250.
Where can I find the official program rules?
The complete terms for the Recurring Donor Program are in our Terms of Service, under “RoundUp Recurring Donor Program.” If anything in this post differs from those terms, the terms govern.